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Thinking out loud about AI, software, and outcomes.

Outcomes June 12, 2026

Solve Urgent Problems, Not Useful Ones

You built something useful. Users say they love it. But the deals are not closing. Here is why, and what to build instead.

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AI Strategy May 19, 2026

AI-Native or Just AI Features? A Framework to Find Out

If you're still measuring products by how fast your employee writes an email or summarizes a document, you're missing the real earthquake happening beneath the surface.

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